Tracy W.

Tracy W. is an accomplished professional with extensive experience in customer experience and market research. Currently serving as the Director of Customer Experience Engineering at Scotiabank since April 2022, Tracy previously worked as a Research Strategist Consultant from May 2015 to April 2022. Tracy has held key positions including Director of Research at heads up Inspiration from Information Inc., Director of Insight and Innovation at Cundari SFP, and Account Director of Research at Cossette. Additionally, Tracy has experience as a part-time instructor at McGill University and served as a Research Analyst/Recruitment Manager at The CCL Group. Tracy holds a Bachelor of Arts degree in Psychology and Philosophy from Mount Saint Vincent University.