Paul Smith

Paul Smith has extensive experience in both emergency services and digital marketing. Currently serving as a Watch Commander at Scottish Fire and Rescue Service since June 2012, Paul manages a watch and leads community safety initiatives, while also acting as an incident commander. Prior roles include Crew Commander and Firefighter, with responsibilities in emergency response and community engagement. In the business sector, Paul founded COLAB UK to develop tailored social media strategies and later directed operations at Ryse SEO, overseeing digital marketing projects. Previous roles at Aviva included managing innovation projects and enhancing customer experiences through digital solutions and risk management. Paul's professional journey is complemented by a background in operational leadership, team development, and strategic oversight.