Fulvia O.

Demand Generation Manager at Scratch Music Group

Fulvia O. has a diverse work experience spanning over several industries and roles. Fulvia is currently working as a Demand Generation Manager at Scratch Music Group, Inc., where they focus on building brand awareness and generating B2B leads through various marketing channels. Prior to this, they held the position of Head of Growth Marketing at 8genC, where they contributed to the company's growth strategy. Fulvia also has experience as a Media Buyer & Creative Strategist at Cynthia is Marketing, where they managed and optimized paid social and paid search campaigns for DTC e-commerce brands.

Before their role at Cynthia is Marketing, Fulvia worked as a Paid Search and SEO Specialist at Access Leads, where they led the development of marketing plans and advertising through paid social media platforms. Fulvia also has experience as a Product Marketing Manager at Tradizione Imports, where they focused on communicating the features and benefits of products through various marketing tactics.

In addition to their marketing experience, Fulvia has a background in event management. Fulvia worked as an Experiential Events professional at Gail Boyd Artist Management, where they managed event facilities and logistics. Fulvia also has experience in talent booking and international relations as a Talent Booking/International professional at M M Music Agency, where they established relationships with clients and coordinated events and tours for European talent in the North American market.

Earlier in their career, Fulvia worked as an Assistant to the Director of Programming at Jazz at Lincoln Center, where they assisted in event planning and collaborated with managers and producers. Fulvia also gained experience as an Assistant Publicist at Cohn Dutcher PR.

Throughout their career, Fulvia has demonstrated their ability to successfully execute marketing strategies, optimize campaigns, and manage events. Their experience in various industries and roles make their a versatile and valuable asset to any organization.

Fulvia O. began their education in 2002 by pursuing a Bachelor of Arts (BA) degree in Music at Hunter College. During the same period, they also studied Jazz/Jazz Studies at The City College of New York. In 2007, Fulvia completed their Master's degree in Musicology at Université Paris 8.

In recent years, Fulvia has focused on digital marketing and music production. In 2022, they obtained a Producer Certification from Garnish Music Production School. Moreover, in 2023, they pursued studies in Digital Marketing at CXL.

Fulvia has also obtained several certifications to enhance their skills. In 2022, they earned certifications in Inbound from HubSpot Academy and Shopping ads from Skillshop. In 2023, they obtained an ABM Certification: Foundations from Demandbase. Additionally, in 2022, Fulvia achieved the Google Ads Search Certification through Skillshop.

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Timeline

  • Demand Generation Manager

    August, 2022 - present

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