Screen Engine/ASI
Christina Parish serves as Executive Vice President & General Manager of the TV & Cross-Platform Group at Screen Engine/ASI since March 2015, overseeing divisions focused on content development, marketing, strategy, and multicultural research for both domestic and global creators and distributors. Prior roles at Screen Engine/ASI include Executive Vice President in the TV Group and Senior Vice President, where Christina managed pilot testing, series maintenance, and audience research while pursuing new business opportunities. Prior to Screen Engine/ASI, Christina worked at Nielsen from November 2005 to March 2015 as Vice President of Client Consulting and Operations, leading teams on program testing and managing client portfolios for both English and Spanish language broadcasts. Career beginnings included freelance writing for various magazines from 1998 to 2007, culminating in progressively responsible roles within the content team.
Screen Engine/ASI
1 followers
Screen Engine/ASI is a global market research and analytics firm passionate about what we do and hyper-focused on the success of our clients. As trusted advisors, we relentlessly focus on understanding audiences and how they engage with content and brands. Our mission is to provide impeccable data and meaningful insights that lead to powerful results. We view our clients as partners, working collaboratively with them to achieve their goals and build relationships based on trust and transparency. Our Core Values Define Who We Are: We put ourselves in our clients' shoes, seeking to deeply understand their perspectives and the stakes involved. We continually push the boundaries of what's possible, exploring new approaches, technologies, and any tool necessary to deliver the most sophisticated insights and outcomes. We encourage our team to tap into their creativity, embrace risk-taking, and not to fear experimentation. We hold the highest standards of research hygiene, differentiation, and specificity. We embrace diversity in all its forms, recognizing that many voices enrich our culture, enhance our creativity, and strengthen our collective impact. We seek to create an inclusive and welcoming environment where everyone can thrive. Websites: http://www.screenengineasi.com https://www.ticktbox.com https://www.tapestryresearch.com https://www.coherency.com Headquarters: Los Angeles, CA