Screen Engine/ASI
Gustavo Ordonez has a strong background in Hispanic and multicultural market research. Gustavo currently serves as the EVP Hispanic & Multicultural Insights at Screen Engine/ASI LLC, where they lead a team in conducting research for broadcast, cable, and streaming services in the U.S. Prior to this, they worked as a Principal at MediaOptik, a consumer insights and strategy consulting firm. Gustavo also held various senior leadership roles at Univision Communications Inc., including Senior VP of Programming Strategy and Research, where they led teams and managed a large budget to ensure the network's success in the Spanish-language market. Before joining Univision, Ordonez worked at A+E Networks as the Senior VP of Research and Strategic Planning, overseeing worldwide research efforts and driving ratings growth. Gustavo also held positions at The Walt Disney Company in marketing and research roles. Overall, Ordonez has a wealth of experience in driving success in the multicultural media industry.
Gustavo Ordonez has a degree in Industrial Engineering with a focus on Business Administration from Universidad de Los Andes. Gustavo also completed an Executive Education program on The Business of Entertainment, Media and Sports at Harvard Business School.
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Screen Engine/ASI
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Screen Engine/ASI is a global market research and analytics firm passionate about what we do and hyper-focused on the success of our clients. As trusted advisors, we relentlessly focus on understanding audiences and how they engage with content and brands. Our mission is to provide impeccable data and meaningful insights that lead to powerful results. We view our clients as partners, working collaboratively with them to achieve their goals and build relationships based on trust and transparency. Our Core Values Define Who We Are: We put ourselves in our clients' shoes, seeking to deeply understand their perspectives and the stakes involved. We continually push the boundaries of what's possible, exploring new approaches, technologies, and any tool necessary to deliver the most sophisticated insights and outcomes. We encourage our team to tap into their creativity, embrace risk-taking, and not to fear experimentation. We hold the highest standards of research hygiene, differentiation, and specificity. We embrace diversity in all its forms, recognizing that many voices enrich our culture, enhance our creativity, and strengthen our collective impact. We seek to create an inclusive and welcoming environment where everyone can thrive. Websites: http://www.screenengineasi.com https://www.ticktbox.com https://www.tapestryresearch.com https://www.coherency.com Headquarters: Los Angeles, CA