Mark Carlock

Mark Carlock is a seasoned digital leader with extensive experience in eCommerce analytics and customer journey optimization. Currently serving as the Senior Ecommerce Analytics and Insight Manager at Screwfix, Mark drives exceptional conversion rates by leveraging data to enhance the customer journey. Previously, Mark led the Digital Centre of Excellence for Kingfisher plc, spearheading the rollout of Contentsquare across multiple brands and introducing measurement models to improve customer experiences. With a career highlighting roles at notable companies such as The Book People Ltd, Clarks, and New Look, Mark has cultivated expertise in digital strategy, analytics, merchandising, and user experience across various retail sectors. Mark holds a BSed in Human and Behavioral Science from the State University of New York at Fredonia and an AS in Social Science from Alfred State College.