Ria Lad is a seasoned digital optimization and content manager currently serving as Senior Digital Optimisation and Content Manager at Screwfix since September 2023. Previously, Ria held the position of Senior Digital Product Manager at McDonald's from April 2021 to September 2023, focusing on kiosk and Dynamic Yield implementations in the UK and ROI. Ria's experience also includes significant roles at Arcadia Group Ltd as Senior Digital Optimisation Manager, along with various positions at Dorothy Perkins ranging from Digital Trading Assistant to Digital Trading Manager between June 2013 and June 2017. Earlier career experiences include a Merchandise Assistant role at Mothercare PLC and a Merchandise Admin Assistant position at Jasko India. Ria's educational background includes a degree in Media Studies, Business Studies, and English Literature from The Manchester Metropolitan University, completed in 2011, along with earlier qualifications from Preston Manor Sixth Form and Preston Manor High School.
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