Rod Bowditch

Rod Bowditch is an experienced marketing professional with a specialization in customer relationship management. Currently serving as a Senior CRM Marketing Manager at Screwfix since August 2003, Rod oversees the omni-channel customer marketing strategy utilizing extensive customer data and insights. Previous roles at Screwfix include Senior Marketing Manager for Customer Data & Insight, focused on data analysis and segmentation, and Senior Marketing Manager for New Markets, which involved launching Screwfix in Germany. Rod's career also includes experience as a Catalogue Production Manager and Contact Centre Manager, highlighting a strong background in both marketing and operational leadership. Prior to Screwfix, Rod worked at The AA as a Regional Sales Manager, managing sales efforts across the Southwest and Midlands. Rod holds education credentials from Westfield, completed between 1982 and 1987.