Zoe Blythin

Zoe Blythin is a seasoned marketing professional with extensive experience in customer relationship management, loyalty programs, and digital marketing strategies. Currently serving as Senior Loyalty Manager at Screwfix since October 2025, Zoe is responsible for enhancing customer engagement and driving sales through innovative loyalty initiatives. Prior to this role, Zoe was the Senior CRM Manager at Hobbycraft, leading the CRM strategy and the company's first subscription program. With a robust background in marketing planning and customer acquisition at Ageas UK, Zoe has held several leadership positions, including Senior Trading Manager and Senior Campaign Manager, where strategic growth and digital transformation were prioritized. Zoe's earlier experience includes significant roles at Poole Bay Holdings Ltd and Screwfix, where Zoe managed high-impact marketing campaigns that substantially increased revenue. Zoe holds a Bachelor of Science in International Management and German from the University of Bath.