Charisse Ceballos

Charisse Ceballos is a seasoned digital marketing professional with extensive experience in user acquisition and lifecycle management. Currently serving as a Senior Lifecycle Manager at Scribd, Charisse defines objectives and key results for user acquisition, manages lifecycle journeys, and prioritizes campaigns based on ROI. Previous roles include Digital Marketing Associate at the Public Policy Institute of California, where Charisse executed email marketing campaigns, and Digital Communications Coordinator at Coaching Corps, responsible for automated marketing strategies. Charisse has also contributed as Communications Coordinator for the Linked Learning Alliance and Marketing and Recruitment Specialist at UC Davis School of Education, demonstrating a robust background in developing digital marketing strategies and managing audience engagement across various platforms. Charisse holds a Bachelor of Arts in Communication from the University of California, Davis.