Matt Booher

Matt Booher is an accomplished professional in data and analytics with extensive experience across various prestigious organizations. Currently serving as Senior Director of Data and Analytics and Senior Director of Audience Data Platforms at The E.W. Scripps Company, Matt has previously held roles including Director of Digital Insights and Digital Analytics Director at Empower MediaMarketing. Additional experience includes serving as Director of Business Analytics at Amos Press and Director of Analytics and Measurement at Possible Worldwide. Matt also contributes to academia as an Adjunct Professor at Miami University. Educational qualifications include an MBA in Management Information Systems from Xavier University and a Bachelor’s degree in Journalism with a focus on Interactive Media Studies from Miami University.