Bob Wood

Bob Wood serves as the President and CEO of Scriptive LLC since May 2023, focusing on creating a platform to encourage children's love for writing and creativity. Previously, Bob held the position of Director of New Product Data Science at J.D. Power and served as Director of Data Science at Lands' End from January 2019 to November 2022, where efforts centered on effective marketing through data insights. Other notable roles include Vice President of Research at Resonate, where Bob contributed to developing consumer intelligence tools, and Senior Director at Merkle, overseeing advanced analytics for high-profile clients. Bob's extensive experience in marketing science includes previous leadership roles at Cox Communications, Wing Enterprises, and various positions in strategic marketing and risk management. Bob holds multiple advanced degrees, including a PhD in Psychology and an Executive MBA in Marketing & Finance from notable institutions like Wichita State University and Brigham Young University.