SCRM - Lidl International Hub
Cristina Videla is an accomplished professional with extensive experience in strategic and operational management within the retail sector, currently serving as Roll-out & Country Manager at SCRM Lidl International Hub since November 2019. In this role, Cristina provides strategic advice on loyalty and omnichannel initiatives for Italy, Malta, Croatia, and Serbia, while also overseeing the implementation of E-Mobility products and Lidl Pay across Europe. Prior experience includes roles as Country Roll-out Manager and Junior Country Roll-out Manager, focusing on the integration of digital loyalty and CRM solutions. Cristina’s background also features significant project management experience at BeRepublic, where responsibilities included managing multidisciplinary teams and overseeing multiple digital projects for Banco Sabadell. Cristina earned a Degree in Advertising and Public Relations from Universitat Ramon Llull and has furthered education at institutions such as Hanze and the University of the Arts London.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.