SCRM - Lidl International Hub
Enrique Catalá Bañuls is a highly experienced data architect and executive professional, currently leading a team of over 50 data and platform engineers at SCRM - Lidl International Hub, where expertise is applied in shaping the data architecture of Lidl Plus' loyalty program. With a background that includes a focus on Data Mesh architecture and cloud technologies, Enrique has previously served as a technical lead at Verne Technology Group and SolidQ, driving data engineering and artificial intelligence initiatives, while also mentoring and advancing the technical skills of teams. Enrique holds a degree in Computer Engineering from Universitat d'Alacant.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.