Iñaki Serna

Iñaki Serna is a seasoned Senior Product Designer with extensive experience in omnichannel and monetization design. Currently at SCRM - Lidl International Hub since February 2022, Iñaki has previously held senior design roles at Badi, where notable achievements include designing ‘Badi Pro’ and improving conversion rates by 40% with 'Badi Plus'. Prior experience encompasses leading the fleet digitalization project at Ubeeqo, contributing to ride-hailing applications, and developing UI concepts at ClearScore. Iñaki's educational background includes a BA in Advertising and Public Relations from the University of Alicante and various specialized courses in Behavioral Design and Data Driven Design.