SCRM - Lidl International Hub
Irene Gamero Núñez is an experienced professional currently serving as the Roll-out & Country Manager at SCRM Lidl International Hub since April 2021, where responsibilities include launching the Lidl loyalty app (Lidl Plus) and implementing Lidl Pay across Europe. Prior to this role, Irene worked at SEAT, S.A. from June 2014 to March 2021, progressing through various positions including Product Owner for the SEAT/CUPRA Network Web and Project Manager for International Strategy, where Irene developed an international tracking platform and managed data transparency projects. Earlier career experience includes a role as Sales Assistant & Back Office at Robert Bosch in 2013. Irene holds a Bachelor's degree in Business Administration from Universidad Rey Juan Carlos and the University of Mannheim, and a Master's degree in International Business from UPF Barcelona School of Management.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.