SCRM - Lidl International Hub
Maria Daza Domenech is an experienced product manager currently employed at SCRM Lidl International Hub since December 2022, specializing in Salesforce Marketing Cloud. With a strong background in customer relationship management, Maria has held notable positions including CRM Manager at Colvin from March 2020 to December 2022 and CRM & Loyalty Project Manager at MANGO from April 2018 to March 2020. Previous roles include leading CRM and customer insights at Desigual, along with various marketing and CRM positions at companies such as Wieland Electric and Mettler-Toledo International. Maria's academic qualifications include a Master's degree in Marketing and Market Research from Universitat de Barcelona and dual Diplomatura degrees in Business Sciences and Labor Relations from Universitat Pompeu Fabra.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.