SCRM - Lidl International Hub
Nathalie Rabines is an accomplished professional with extensive experience in office management, marketing, and entrepreneurship. Currently serving as the Head of Office Management and Executive Assistant at SCRM Lidl International Hub since May 2018, Nathalie has played a vital role in the company's integration into Lidl's digitalization and Customer Intelligence efforts. As a Funding Partner at Costuras Gaudí, Nathalie conceived and developed a tailored clothing atelier, focusing on shop design, branding, and sales strategy. Prior experience includes serving as Communication and Marketing Manager at Grup Idea, an international architectural practice, and as Assistant Administrative Officer at VIVENDI BUSINESS CENTER, where Nathalie provided crucial administrative support. Nathalie's educational background includes a Master's degree in Project Management from Universitat de Barcelona and a Master's degree in International Relations, Security and Development from Universitat Autònoma de Barcelona, along with various degrees in Translation, Interpreting, and language studies.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.