SCRM - Lidl International Hub
Rafaela Lucas is a seasoned professional with extensive experience in product ownership and project management across diverse industries. Currently serving as a Product Owner and Release Manager at SCRM - Lidl International Hub since December 2021, Rafaela drives design systems by prioritizing initiatives, aligning stakeholders, and promoting user-centered design practices. Prior roles include Technical Program Manager at Ogilvy, Software Engineer at TechStyle Fashion Group, and Project Manager for ticketing at the Rio 2016™ Olympic and Paralympic Games, among others. Rafaela holds a Postgraduate Degree in Digital Transformation from EAE Business School and an MBA in Marketing and Sports Management from Trevisan Escola de Negócios.
SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.