Darren Hackett

Darren leads SD&A’s creative writing team. A persuasive and versatile wordsmith, he has been writing successful scripts and letters for the clients since 2003. He consistently delivers expertly crafted first drafts for client critique and review, and then oversees any revisions that arise from changes in strategy during the course of a campaign. Having observed what works on a wide array of campaigns, he is able to constantly retool and rethink scripting strategies to account for industry trends. His additional responsibilities include drafting letters for the president; crafting executive bios; writing press releases; designing brochures and writing copy for SD&A’s sales and marketing department; managing the company’s web site and social media presence; producing in-house and external email blasts; and copyediting all projects submitted by the freelance writers. Darren brings a tapestry of professional writing experience to SD&A. Before joining the company, he spent the previous 17 years working as a professional writer for daily newspapers, film and television companies, and e-commerce websites. As a journalist, he wrote news and feature stories for The Washington Post, The Miami Herald and The Baltimore Sun. While working in the entertainment industry, he penned numerous screenplays, including a suspense thriller for legendary film director Richard Donner at Warner Bros. Studios. He also spent time traveling the world as a writer/director of shark programming for the Animal Planet cable network. Darren is the author of the Amazon bestseller, The Antiquity: An L.A. Crime Novel. He holds a bachelor’s degree in broadcasting and film from Boston University.