Anise Lu

Anise Lu is a seasoned marketing professional with extensive experience in both B2B and B2C channels across the Asia Pacific region. As the APAC Senior Marketing Manager at Seagull Scientific since October 2016, Anise has successfully developed and executed strategic marketing plans, focusing on partner tactics and cross-border marketing activities. Prior to this role, Anise held various positions at Microsoft from 2011 to 2016, including Partner Channel Marketing Manager for the Microsoft Partner Network, gaining expertise in community management and partner enablement. Anise has also contributed to organizations such as Huawei, Motorola, IBM, and Evergreen International Ltd, and possesses academic qualifications in International Hotel & Tourism Management from Oxford Brookes University and a Bachelor's Degree in German Literature and Languages from Chinese Culture University.