Laci Wiggins

Executive Vice President - Americas at Search Laboratory

Laci Wiggins has a diverse work experience in the field of marketing and client services. Laci started their career in 2014 as a Sr. Account Executive at Social Factor, where they managed digital marketing campaigns and later became an Account Supervisor, overseeing a team and building successful campaigns. In 2016, Laci joined Adler Branding & Marketing as the Director of New Media and Account Director, responsible for delivering digital strategies and onboarding new clients. They then moved on to Search Laboratory in 2017, where they initially worked as an Account Director, acting as a central point of contact for clients and managing campaign teams. Laci was later promoted to Head of Client Services, where they shaped the company's strategy and managed client services and delivery across all channels. Currently, Laci holds the position of Executive Vice President - Americas at Search Laboratory, driving growth and building relationships with clients. In 2023, they are set to take on the role of Executive Vice President at Havas Business, leading the introduction of Havas Business powered by Search Laboratory to the US B2B market.

Laci Wiggins attended Oklahoma Christian University from 2002 to 2006 and obtained a Bachelor of Science degree in Public Relations, Advertising, and Applied Communication.

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Timeline

  • Executive Vice President - Americas

    November, 2021 - present

  • Head of Client Services

    July, 2019

  • Account Director

    August, 2017