Alicia Borobio

Alicia Borobio is an experienced marketing professional with a strong background in brand strategy, advertising, and digital content management. Since May 2014, Alicia has held various roles at SEAT S.A., currently serving as Head of Brand Strategy, Advertising & Content, where responsibilities include overseeing advertising campaigns and developing communication strategies. Prior to SEAT, Alicia worked at Puig as a Digital Marketing Executive and held marketing roles at Volkswagen Audi España, Afilm International Film Workshops, Jar Creative, and Compact Response Group. Alicia holds a Master's degree in Business Management from Universidad Autónoma de Barcelona and a Bachelor's degree in Advertising and Public Relations from Universitat Ramon Llull.