SEAT
Irene Pittari is an experienced professional in the automotive and entertainment industries, currently serving as the Key Account Brand Manager for After Sales at SEAT S.A. since November 2015, where responsibilities include managing the SEAT and CUPRA brands across 30 countries, overseeing sales of accessories, and enhancing customer satisfaction. Prior roles at SEAT S.A. include After Sales Area Manager and Head of Customer Satisfaction After Sales, where significant contributions were made to customer satisfaction strategies and marketing initiatives. Irene's career also includes foundational entrepreneurial experience in the live entertainment sector with Cosmosonic, consultancy at Ernst & Young, and marketing roles at Sony Music and Telefónica, complemented by an MBA and specialized education in business and communication from reputable institutions.
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SEAT
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SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries.