Iván Pajares

Iván Pajares is a seasoned professional in digital product design and industrial design with extensive experience in various sectors, including automotive, medtech, and consumer electronics. Currently serving as the Digital Product Design Lead at SEAT, SA since July 2022, Iván has been pivotal in designing the digital instrument cluster for Cupra’s electric vehicles. As a Design Consultant at ivn_ since January 2018, Iván focuses on aligning design strategies with brand visions. Previously, Iván held positions such as Design Lead at IDNEO, where leadership of a multidisciplinary team resulted in innovative design solutions, and Associate Professor at Escola Universitària de Disseny i Enginyeria de Barcelona, teaching 3D modeling and product visualization. Furthermore, experience spans roles in interior design at EDAG Group, product design at The Social Coin, and industrial design at Swatch Group, with an educational background in Industrial Design Engineering from Elisava School of Design and Engineering and ongoing Executive MBA studies at Esade.