José Ignacio Balaguer Gadea

José Ignacio Balaguer Gadea possesses extensive experience in digital product ownership and customer engagement within the automotive sector. Currently serving as an Agile Product Owner for SEAT, S.A., José Ignacio specializes in digital retail platforms, driving the implementation of a Content Management System for retail, and managing the CUPRA website and car configurator. Previous roles include training coordination and sales analysis for the Used Car network at Das WeltAuto, alongside various positions within Volkswagen Group España Distribución, focusing on corporate sales, rent-a-car operations, and sales analytics. Educational qualifications include a Digital Business program from ISDI and a Master's in Business Management from Universitat Autònoma de Barcelona, complemented by a background in administration and marketing from Florida Universitària.