Leigha Dawson

Leigha Dawson is the CRM Associate at Seated. Leigha was previously the Retention Marketing Manager at Coach from May 2021 to August 2021. Leigha was responsible for the strategic planning and development of 360 campaign marketing email and in-store programs for Coach Outlet. Leigha wrote and presented effective creative branded briefs, seasonally relevant and compelling for emails. Leigha also analyzed and communicated results and KPI metrics on a weekly and month basis, shared learnings with cross-functional partners and Global Marketing to action on future campaigns to improve results, and worked closely with vendors to improve tests. Prior to their role at Coach, Leigha was the Marketing Coordinator at AM Retail Group from November 2017 to May 2021. Before that, they were Shopper Marketing at L'Oréal from March 2017 to October 2017. Leigha started their career as an Account Coordinator at HL Group from August 2015 to March 2016. Leigha began their professional journey as a Public Relations Intern at Nautica from January 2014 to May 2014.

Leigha Dawson has a BBA in Marketing and Fashion Merchandising from LIM College.

Leigha Dawson reports to Sophia Jin, Senior Manager, CRM Marketing. Leigha Dawson works with and Corina Finn - Senior Brand Manager.