Heather Riley

Heather Riley has a diverse work experience in the sports and entertainment industry. Heather is currently working at SeatGeek, where they hold the position of Manager, Integrated Partnerships. Prior to this, they were a Senior Manager, Marketplace Strategy & Sales at SeatGeek, responsible for overseeing a $100M+ annual book of business and negotiating inventory agreements with partners. Heather also worked as a Strategic Account Manager at SeatGeek, where they managed a portfolio of Tier-1 sports clients.

Before joining SeatGeek, Heather worked for StubHub as a Partnerships & Business Development professional. In this role, they managed a $200M+ annual book of business and focused on presenting integrated inventory management solutions to enhance aligned incentives and grow market share. Heather also leveraged analytics and consumer insights to drive partner profitability.

Earlier in their career, Heather worked at Pac-12 Networks as a Senior Account Specialist, Partner Services. Heather managed a client portfolio of corporate partners, executed sponsorship agreements, and provided data and analytics on various KPIs. Heather'srole also involved helping partners design and execute brand campaigns.

Heather's prior experience includes roles as an Account Specialist and Partner Services Coordinator at Pac-12 Networks, where they contributed to the execution of sponsorships and facilitated brand campaigns. Heather also worked as a Traffic Coordinator, where they assisted in program placement strategy and schedule distribution.

Heather's professional journey began as an Operations Assistant at the University of Southern California, where they contributed to the smooth running of collegiate sporting and professional events. Additionally, they assisted in media relations, facility and event management, and acted as a liaison between players, coaches, and athletic staff.

Heather Riley obtained their Bachelor of Arts (B.A.) in Psychology from the University of Southern California in 2012. Prior to that, they completed their high school education at Flintridge Sacred Heart Academy in 2008.