Allison Bickford

Allison Bickford possesses extensive experience in partnership marketing within the sports industry, currently serving as Vice President of Partnership Marketing for the Seattle Kraken since August 2019. Bickford has a strong track record in managing corporate partnership portfolios and ensuring the successful execution of activation strategies. Prior to the Kraken, Bickford held multiple roles at Genesco Sports Enterprises, culminating in the position of Director, where responsibilities included overseeing experiential programs for major clients such as Wilson Sporting Goods and Coors Light. Bickford's background encompasses previous roles in sales assistance, marketing coordination, and event planning, supported by a Bachelor’s degree in Marketing and Sport Studies from the University of New Hampshire.