Rachel G. Clark has over 15 years of experience in marketing and digital content production. Rachel G. is currently the Director of Marketing at SeaVees, Inc., where they are responsible for leading the brand marketing team and growing the brand's market share. Rachel has successfully developed the brand's first marketing strategy focused on attracting a new female-identifying consumer segment and has achieved impressive results, shifting the traffic split from 60% male/40% female to 52%/48% in just six months. Rachel G. has also built a high-performing team and brought in the brand's first women-led digital and PR agencies, generating over 600 million impressions and securing over 50 new pieces of press coverage.
Prior to their current role, Rachel worked at prominent companies such as Patagonia, where they drove the global strategy and development of marketing campaigns for the brand's sportswear and kids categories. Rachel G. successfully implemented a human-driven storytelling strategy to reach a new target market and spearheaded the brand's first campaign, which contributed to tens of thousands of youth activists joining global climate strikes.
Rachel also served as the Digital Marketing Manager at HOKA, a leading running brand, where they played a crucial role in establishing the brand's first digital marketing team. Under their leadership, HOKA experienced exponential growth, increasing its revenue from $3 million to a billion-dollar brand. One of Rachel's notable achievements at HOKA was developing the most highly-engaged campaign in the brand's history, titled "Humans of HOKA."
Furthermore, Rachel served as the Web Content Producer at Sonos, Inc., where they led a global team responsible for creating digital content solutions to support key brand and product stories. Rachel G. played a pivotal role in improving customer experience through knowledge-sharing initiatives and won a Sonos Hack Week competition, leading to a global media campaign and a study involving 30,000 people.
Earlier in their career, Rachel worked at Deckers Brands as the Digital Marketing Manager for Teva, where they successfully drove engagement and sales through various marketing channels. Rachel G. also held roles at think!, OLEHENRIKSEN, and ZINIO, gaining valuable experience in online marketing and interactive marketing.
With their extensive track record of success, Rachel G. Clark stands out as a highly accomplished marketing professional with a strong ability to drive growth and implement impactful marketing strategies.
Rachel G. Clark holds a Bachelor's Degree from Loyola Marymount University, where they majored in English and minored in Communication Studies with a focus on Journalism. Additionally, they have obtained certifications in Therapeutic Yoga Teaching from Cheri Clampett in November 2013 and a 200 Hour Yoga Works Certification from Yoga Works in August 2008. No information is provided regarding the duration of their education or any other academic achievements.
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