Agnieszka Rawicka

Agnieszka Rawicka serves as the Head of Trade Marketing at Groupe SEB, a position held since January 2014, where leadership and management of a sales team involving 6 direct and 130 indirect reports are key responsibilities. This role includes collaboration with cross-functional teams to drive revenue optimization through strategic pricing and activation plans. Prior to this, Agnieszka was the Sales Director for Poland and the Baltic region, leading a team of 10 and managing a turnover of 150 million PLN, while developing national sales strategies and fostering key customer relationships. Agnieszka's earlier experience includes roles as Channel Account Manager and Group Key Account Manager at Reckitt Benckiser, and as Group Key Account Manager at Colgate Palmolive, along with a background as Key Account Manager at D.E MASTER BLENDERS 1753. Agnieszka holds a Magister degree in Management and Marketing from Poznan University of Economics and Business.