Groupe SEB
Daryna Malashok is a Marketing Communication Manager at Groupe SEB since October 2021, with expertise in e-commerce development, multichannel digital campaigns, and content management, contributing to a market share increase of 1.5 percentage points and a significant 400% growth in the robots category in 2022/2023. Prior experience includes roles as Braun Junior Brand Manager and Content Manager at De'Longhi Group, where responsibilities encompassed managing key product categories and developing content and communication strategies across multiple channels. Daryna also completed a summer internship in sales and marketing at Heinrich Böll Foundation. Educational qualifications include an MBA in Marketing Management and a BBA in International Business from Wisconsin International University in Ukraine.
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Groupe SEB
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SEB SA is a France-based manufacturer of household equipment. The Company is present in three complementary sectors: Cookware, Kitchen Electrics and Home and Personal Care. The Cookware sector includes frying pans, oven dishes, pressure cookers, kitchen utensils, among others. The Kitchen Electrics is divided into two smaller groups: Electric cooking, which includes deep fryers, table-top ovens, rice cookers, induction hobs, barbecues, informal meal appliances and Preparation, which consists of food processors, beaters, mixers, blenders, juicers, coffee makers. The Home and Personal Care is divided into Linen care (including steam irons and steam generators), Home care (fans, portable heaters and air-conditioners appliances, among others) and Personal care (hair care appliances, depilators, bathroom scales). SEB SA has six multi-regional brands: All-Clad, Rowenta, Moulinex, Tefal, Lagostina and Krups. It operates through SWIZZZ PROZZZ.