Frida K. is an experienced digital marketing professional, currently serving as a Digital Marketing Manager at SEB since October 2022. Previously, Frida held the position of Senior Global B2B Digital Marketing Specialist at Klarna from April 2018 to October 2022, where responsibilities included managing digital strategy and budgets for multiple key markets, launching B2B campaigns, and collaborating with regional stakeholders and a digital agency. Frida began at Klarna as a Global Marketing Specialist, focusing on marketing automation and targeted marketing across Europe and the US. Earlier roles include Marketing Executive at OnApp, Enterprise Development Representative at Hootsuite, Marketing Account Manager at Ve Global, and Account Executive - Marketing at smp Ltd. Frida holds a Bachelor's degree in Communication and Media Studies from Jönköping University and has additional education from the University of Gothenburg.
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