Barbara Kehrer

Barbara Kehrer is a seasoned marketing professional with extensive experience in digital marketing, lead management, and stakeholder engagement across various sectors. Currently serving as a Digital Marketing Professional at Seco Tools since October 2022, Barbara focuses on marketing automation and lead nurturing strategies, monitoring campaigns, and optimizing digital workflows. Prior to this role, Barbara worked as a Marketing and Public Affairs Project Manager at VDI Technologiezentrum GmbH, where responsibilities included strategy development for the European photonics sector and managing political communications. Previous experience also includes significant positions at Air Products GmbH and Bosch Security Systems, complemented by educational qualifications in International Marketing Management and Marketing from the University of Applied Science Ludwigshafen am Rhein.