Second Nature Brands
Rachel Sasser currently serves as the Head of Brand Marketing at Second Nature Brands since April 2024. Prior to this role, Rachel Sasser held several key positions at Campbell Soup Company from June 2018 to December 2023, including Director of Marketing for Chips, Nuts, and Popcorn. Rachel Sasser also worked at Snyder's-Lance, Inc., where multiple Director of Marketing roles were undertaken from May 2016 to June 2018. Prior experience includes a tenure at PepsiCo spanning from March 2010 to May 2016, holding senior and managerial marketing positions. Academic qualifications include a Bachelor of Science in Management with a focus on Finance and Marketing from Boston College and an MBA in Management and Marketing from the University of Notre Dame. Additional experience includes internships at Procter & Gamble and Smith-Dahmer Associates, and a role as a Registered Client Associate at Merrill Lynch.
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Second Nature Brands
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Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).