Rachel Zander Reifkind

Rachel Zander Reifkind is an experienced marketing professional currently serving as the Director of Integrated Marketing Programs at Second Nature Brands since May 2020. Previously, Rachel held the position of Senior Brand Manager for snacks at Campbell's Snacks, where significant achievements included defining brand strategy for Emerald Nuts and launching successful marketing initiatives that resulted in substantial sales increases. Prior roles encompass Brand Manager for Cape Cod Potato Chips at Snyder's-Lance, Associate Brand Manager for Hummus at Sabra, and Marketing Manager at American Express, among others. Rachel holds an MBA in Marketing and Finance from UNC Kenan-Flagler Business School and a Bachelor of Business Administration in Accounting from the University of Georgia.