Second Nature Brands
Rachel Zander Reifkind is an experienced marketing professional currently serving as the Director of Integrated Marketing Programs at Second Nature Brands since May 2020. Previously, Rachel held the position of Senior Brand Manager for snacks at Campbell's Snacks, where significant achievements included defining brand strategy for Emerald Nuts and launching successful marketing initiatives that resulted in substantial sales increases. Prior roles encompass Brand Manager for Cape Cod Potato Chips at Snyder's-Lance, Associate Brand Manager for Hummus at Sabra, and Marketing Manager at American Express, among others. Rachel holds an MBA in Marketing and Finance from UNC Kenan-Flagler Business School and a Bachelor of Business Administration in Accounting from the University of Georgia.
This person is not in any offices
Second Nature Brands
3 followers
Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).