Second Nature Brands
Sean Kristl is an experienced marketing professional specializing in brand management and strategy, currently serving as Senior Brand Manager for Sanders and Brownie Brittle at Second Nature Brands since June 2022. Previously, Sean held several brand management roles at Danone, including overseeing the So Delicious Dairy Free portfolio and leading innovation for Silk. Sean's expertise further includes serving as an Account Executive for Ford at GTB, where notable projects included the 2015 Ford Focus launch and directing a significant digital campaign. Sean's educational background includes an MBA in Brand & Product Management from the University of Wisconsin-Madison and dual bachelor's degrees in Advertising and Finance from Michigan State University.
Second Nature Brands
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Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).