Abigail Pyke

Abigail Pyke is a Growth Marketing Manager at SecondShop since August 2025, previously serving as a Digital Marketing Manager at Onlia Insurance, where significant achievements included a 650% growth in the email channel and overseeing extensive branding efforts. Abigail's background encompasses roles such as eCRM Lead and Ecommerce Manager at Cubitts, demonstrating expertise in trade reporting, campaign optimization, and project management across ecommerce initiatives, leading to substantial revenue growth. Earlier experiences include marketing coordination at Ernest Leoty and the Windsor International Film Festival, in addition to internships in social media and ecommerce. Abigail's academic credentials include an MSc in Luxury Management and Marketing from emlyon business school and a Bachelor's Degree in Business Administration from the University of Windsor, complemented by extensive international exposure through various educational programs.