Don Yew is an experienced professional specializing in regional markets and global expansion, currently serving as Head of Regional Markets & Global Expansion at Secretlab since July 2023. Prior to this role, Don held various leadership positions at Lazada from January 2021 to October 2023, including Platform Seller Programmes and O2O Lead, Category Director for Digital Goods, Chief of Staff, and Senior Category Manager for Digital Goods. Don's earlier experience includes serving as Regional eCommerce Commercial Lead at Luxasia and founding BEUREKA.COM, an online beauty retailer. Don’s educational background encompasses a Bachelor's Degree in Marketing & Strategic Management from Singapore Management University and GCE A-Levels from Hwa Chong Institution.
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