Make doing the right thing easy. People take the path of least resistance. Make the right choice, their natural path. Natural choices become habits.

Share what you learn and encourage others to share in turn. When everyone shares openly, real security comes from understanding.


Use simple language and simple ideas. When you explain security to someone, use everyday language. Simple ideas are easier to understand and easier to act on. Everything we say should make sense to a 16-year-old.

Focus on continuous improvement. Give people new ways to think about security that become their own ideas. Our best work is when security spreads naturally and becomes invisible. Cultivate knowledge that outlasts us.


Ask uncomfortable questions about what you can't see. Make problems visible instead of hiding them. Don't accept assumptions when you can get facts. Difficult truths, however uncomfortable, serves us better than avoidance.


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