SecureCHEK® AI
Cecilia F. Pineda is a Communications Professional with extensive experience in marketing, branding, and content creation. CECILIA F. is currently working as the Marketing Director at SecureCHEK® AI, where they are responsible for transforming the pre-checking process for advertising content. Cecilia utilizes AI-powered software to detect errors in advertising content, reducing the need for manual checking and optimizing the utilization of resources.
Prior to their current role, Cecilia worked as an Independent Consultant, specializing in multilingual communications and personal branding. CECILIA F. developed online strategies to drive brand awareness and increase market share, managed communications campaigns, and created online brand communities. Additionally, they provided consulting services to help clients effectively capitalize on their personal brand and enhance their executive employment opportunities.
Cecilia's experience also includes roles at Accent Resources Communications as a Speaker and Presenter, delivering presentations on entrepreneurship, social media, and career development. CECILIA F. also served as the Senior Associate Director at Columbia Business School, where they led communications efforts for the Eugene M. Lang Entrepreneurship Center.
Furthermore, Cecilia worked at Sprinklr as the Global Social Liaison, overseeing the Online Content Moderation Team for DowDuPont and its business units. In this role, they advised and trained a virtual team, moderating online content and focusing on relationship management to enhance user engagement.
Cecilia has also been involved in academia, serving as a Guest Lecturer and Project Advisor at Columbia Business School and a Teaching Assistant for Mediabistro's SOCIAL MEDIA MARKETING BOOT CAMP at MecklerMedia. CECILIA F. has mentored students, delivered lectures, and provided feedback on assignments.
Early in their career, Cecilia gained experience in the hospitality industry as the Assistant Manager at Lexington Avenue Grill in Loews NY Hotel and as an Owner, Co-Founder, and Marketing and Business Manager for Brasserie Julien, Allure Catering, Careme, Inc, and V-Tray™.
Cecilia's diverse background in marketing, communications, and hospitality has equipped their with a comprehensive skillset and the ability to effectively drive brand awareness and engagement. CECILIA F. holds an MBA degree and is fluent in multiple languages, allowing their to excel in multicultural and international settings.
Cecilia F. Pineda, a Communications Professional with an MBA, has pursued their education in various prestigious institutions. CECILIA F. attended Columbia Business School, where they completed their Master of Business Administration (MBA). Their focus during their MBA studies was on Management of Organizations, with a specific emphasis on Marketing and Entrepreneurship.
Prior to their MBA, Cecilia earned a Bachelor of Arts (BA) degree from Brown University. Their major was in International Relations, and they also studied French as part of their undergraduate education.
Additionally, Cecilia furthered their education through continuing education programs at both Columbia Business School and Columbia University. At Columbia Business School, they pursued a continuing education program, indicating their commitment to staying updated in their field. Moreover, they completed a Continuing Professional Development program at Columbia University in 2020.
Cecilia also gained international exposure through their studies abroad. CECILIA F. attended Sciences Po, where they pursued studies in International/Global Studies. Furthermore, they studied International and Intercultural Communication at Université Paris-Sorbonne.
In 2020, Cecilia expanded their professional development by completing a course in Virtual and Online Event Management at the University of Nebraska-Lincoln.
Overall, Cecilia F. Pineda has a diverse educational background with a focus on business management, international relations, and communication, all of which contribute to their expertise as a Communications Professional.
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SecureCHEK® AI
SecureCHEK® AI is an AI-powered software that automates the preparation of collateral marketing materials, producing them faster, cheaper, and compliantly by shifting tedious, repetitive tasks from humans to technology where they belong. The software enables personalization at scale for collateral, derivative promotional tactics such as brochures, websites, banner ads, detailing materials, and social media posts. Cost-saving, speed, and accuracy advantages are realized within one week. The software is intuitive and does not disrupt the workflow. Physicians and patients need access to timely information about healthcare products to make informed decisions on prescribing, trial, and ongoing use. Current manual processes used to prepare promotional materials that deliver this education take too long—months versus weeks—and cost twice as much as it should. These issues combine to reduce the brand’s top and bottom line, shorten product lifecycles by eating into patent expirations, and can even negatively affect patient outcomes. SecureCHEK® AI changes the way marketing is done--through automation. The first step in its process is creating a brand library of approved product claims. Then marketing materials are developed by importing the compliant claims into tactical templates through an InDesign integration. The last step: checking materials against the library to streamline the medical/legal/regulatory review process. A case study presented at the leading advertising and promotional conference, DIA, shows that SecureCHEK AI can increase speed, save money, and reduce the number of reviews by MLR. With the explosion of content cycling through the promotional review process, a new level of efficiency is required to enable commercial agility for a positive Customer Experience (CX). The surge in content creation has strained resources, impacted risk management, and is demanding the industry to act rapidly to meet customer needs for relevant product information.