Eric Betz

Eric Betz currently serves as the Director of Growth Marketing at SecureW2, a role commenced in September 2025. Prior to this, Eric was the Global Head of Content and Organic Growth at Fluke Corporation, where a transformation of a legacy content group was achieved, resulting in significant traffic, lead generation, and revenue growth across multiple websites. Additional experience includes leading the organic growth strategy at eMaint, working as an SEO Content Strategist at Lunaris Creative, and serving as Digital Editor and Associate Editor at Discover Magazine. Previous roles encompass positions at Astronomy magazine, Arizona Daily Sun, the American Physical Society, NASA, and USGS. Eric holds a double major B.S. in Physics and Astronomy as well as Journalism with a focus on Environmental Communication from Northern Arizona University.