Evita Puente

Evita Puente is a highly accomplished creative leader with extensive experience in brand development and strategy. Currently serving as Senior Vice President and Creative Brand Director at Security Service Federal Credit Union, Evita also functions as Chief Creative Director for Pescador Public Strategies, LLC, where leadership has driven significant victories in the Latino Vote across multiple states. With a background that includes roles as Executive Creative Director at both Capital One and the DeBerry Group, and as an Adjunct Professor at Trinity University, Evita has honed a unique approach that combines creativity with strategic insight, consistently delivering impactful global campaigns. Educational qualifications include an MFA in Theatre Directing from The University of New Mexico and a Cannes Creative Leadership Programme diploma from the Berlin School of Creative Leadership.