Seed Heritage
Lauren Whiffen has a diverse range of work experience in the creative industry. Lauren currently holds the position of Brand Art Director at Seed Heritage and Allkinds, starting in May 2021. Prior to this, they worked at Seed Heritage for several years, holding roles such as Brand Art Director, Digital Art Director, Acting Brand Manager, and Digital Graphic Designer. In 2015, they briefly worked as the Creative Director at Ken the label. Lauren'searliest work experience was as a Graphic Designer at U-bahn design from 2008 to 2014. Additionally, they served as the Creative Director at FALLEN magazine from 2009 to 2013.
Lauren Whiffen attended RMIT University from 2005 to 2007 where they earned a Bachelor of Communication Design degree. No specific field of study was mentioned.
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Seed Heritage
Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. 18 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories. With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time. Monthly collections are comprised of high quality and beautifully designed product for newborns to children aged 10, a teen collection for girls aged 8-16 years and for women of every age. We pride ourselves in creating stores worthy of discussion. An aesthetic you aspire to, but that also inspires. Seed Heritage has ventured from its Australian roots towards Asia & New Zealand where there are currently 13 Seed Heritage stores with growing plans for expansion. Today the business includes over 280 retail stores globally and an online store of unimaginable experience. Feel at home, take the time and journey through our Seed Heritage. If you wish to be part of the journey go to www.seedheritage.com/careers to apply for a role with us.