Laurence Holloway

The technology landscape is in a continual state of flux and innovation, presenting never-ending opportunities for growth. But this ceaseless pace of change - together with corporate dynamics, variable consumer behaviour, ever-evolving regulation, and an increasing security threat - presents an escalating and entirely valid commercial concern. Seedcloud bridges that ever-growing divide between technology and complex, real-world business challenges; helping forward-thinking organisations realise their strategic business goals and operational objectives. Advising major PE/VC clients and large software and tech companies, our work is designed to support key investment thesis areas, and align directly with the commercial drivers. Rather than deploying checklists and formulaic approaches, we work to get under the skin of the underlying business strategy; assessing the tech platform in the light of market trends, integrations, threats and opportunities. We help companies combine the technology, product positioning and strategy that leverages their unique strength - delivering robust, informed, and above all, actionable insights. With a broad range of competencies across all market verticals, together with a deep experience base, our senior team of ex C-level exec’s bring the core strategy of the business into alignment with technology. Spanning enterprise transformation to startups, all have proven track records in the B2B space, providing some of the most emergent and dynamic thinking from across the technology sector.