Fernando Barbosa

Fernando Barbosa is an experienced professional in programmatic sales and marketing, currently serving as Head of Performance Sales Brazil at Seedtag since April 2022. In this role, responsibilities include creating and implementing successful programmatic campaigns across various DSPs, managing campaigns for Brazil and Miami, and optimizing them towards client KPIs. Prior positions include Programmatic Specialist Lead and Programmatic Account Manager at Seedtag, Coordenador de Mídia Programática at both IPG Mediabrands and Publicis Groupe, and CSM roles at Digital Operation and Admotion S.R.L., where tasks involved campaign management and analysis. Fernando Barbosa also has a background in commercial consulting with Almeida Krüger and holds a degree in Marketing from Universidade Anhembi Morumbi.