Sega Sammy
Brad Santos has a diverse work experience in the gaming and entertainment industry. Brad currently serves as the Creative Director at Sega of America, Inc. Brad previously worked as a Contract Consultant, Writer, and Narrative Director at Quixotic Creative from 2006 to 2020. From 2017 to 2019, Brad held the position of Creative Director and Executive Producer at Hasbro, where they led the game development team focused on AR/VR media. Brad also worked as the Creative Director for Original Content at WorldStar HipHop from 2016 to 2017. Brad has a strong background in narrative direction, as shown by their roles as Creative Director for the Heroes Reborn project at NBCUniversal Media, LLC from 2014 to 2016, and as Writer and Narrative Director for Call of Duty: Ghosts at Infinity Ward from 2013 to 2016. In addition, they served as a Design Director at Activision from 2010 to 2013 and as a Writer/Narrative Designer for the Tomb Raider 2013 reboot at Crystal Dynamics in 2010 and 2011. Before that, Brad worked at Electronic Arts as a Lead Writer and Principal Designer for The Saboteur from 2006 to 2010, and at Insomniac Games as a Lead Writer and Narrative Director for Ratchet and Clank 3: Up Your Arsenal from 2003 to 2005.
Brad Santos attended the University of Southern California from 1993 to 1997, where they obtained a Bachelor of Science degree from the Marshall School of Business.
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Sega Sammy
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SEGA SAMMY HOLDINGS INC. is a holding company of the SEGA SAMMY group. The Company's segments include Pachislot and Pachinko Machine Business, the Entertainment Contents Business, and the Resort Business. Its Pachislot and Pachinko Machine Business segment consists of the pachislot machine business and pachinko machine business, and is engaged in the development, manufacture and sale of pachislot and pachinko machines and design for parlors. The Company's Entertainment Contents Business segment focuses on digital game business and includes amusement machine development and facility operation, and development of video contents and toys. The Entertainment Contents Business segment is engaged in the development and sale of game software. It also develops, manufactures and sells amusement machines. Its Resort Business segment is engaged in the development and operation of hotels and theme parks. Its Resort Business segment develops and operates integrated resorts and golf course.