Issei Shimizu

Issei Shimizu has extensive experience in digital marketing and user acquisition within the gaming industry. Issei has held various roles at different companies, demonstrating their ability to lead and execute successful marketing campaigns.

At Sega of America, Inc., Issei served as the Director of Digital Media and was responsible for leading performance marketing activities for mobile and console titles. Issei successfully increased user acquisition scale while maintaining profitability margins. Issei also managed the media campaign for Sonic Frontiers, which became the best-selling Sonic game in the past 10 years. Additionally, they built and managed an internal media buying team, improving media buying efficiency.

Prior to their role at Sega, Issei worked at MobilityWare as the Lead Manager of User Acquisition & Product Marketing, as well as the Lead Manager of User Acquisition and User Acquisition Manager. Issei gained experience in managing user acquisition campaigns for mobile gaming products.

Issei also worked at Square Enix as a Digital Marketing Manager, where they developed the mobile marketing division and planned and analyzed user acquisition campaigns to optimize ROI. Issei also identified new business opportunities to increase monetization and retention.

Before joining Square Enix, Issei worked at D3Publisher of America, Inc. as a Digital Marketing Manager and Marketing Manager. In these roles, they managed digital marketing efforts for popular puzzle games and developed marketing strategies and tools for original and licensed titles.

Issei began their career at Hypermedia Systems as a Project Coordinator, where they showcased their scheduling management skills and worked as part of a web development team.

Overall, Issei Shimizu has a strong background in digital marketing, user acquisition, and team leadership, with a focus on the gaming industry.

Issei Shimizu completed a Bachelor of Arts (BA) degree at UCLA from 2000 to 2005.