Matthew Allen

Vice President Of Product Marketing at Sega Sammy

Matthew Allen has over a decade of experience in the gaming industry, with a focus on product marketing. Matthew has held various senior roles at companies such as Sega of America, Striking Distance Studios, Perfect World Entertainment, En Masse Entertainment, Fandom / Wikia, Ubisoft, enVie Interactive, BCInet Inc., RedOctane, and Activision. Their responsibilities have included leading product marketing teams, creating marketing plans, executing go-to-market strategies, driving user acquisition and retention, overseeing branded content programs, and managing cross-functional teams. A notable achievement includes their contribution to the growth of the downloadable content business for Guitar Hero, DJ Hero, and Band Hero games from $12,000,000 to $17,000,000. Currently, they are serving as the Senior Director of Product Marketing at Sega of America, Inc.

Matthew Allen attended the University of Southern California from 1996 to 2000, where they obtained a Bachelor's Degree in Business Administration with a focus on Information Systems.

Location

San Francisco, United States

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Sega Sammy

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SEGA SAMMY HOLDINGS INC. is a holding company of the SEGA SAMMY group. The Company's segments include Pachislot and Pachinko Machine Business, the Entertainment Contents Business, and the Resort Business. Its Pachislot and Pachinko Machine Business segment consists of the pachislot machine business and pachinko machine business, and is engaged in the development, manufacture and sale of pachislot and pachinko machines and design for parlors. The Company's Entertainment Contents Business segment focuses on digital game business and includes amusement machine development and facility operation, and development of video contents and toys. The Entertainment Contents Business segment is engaged in the development and sale of game software. It also develops, manufactures and sells amusement machines. Its Resort Business segment is engaged in the development and operation of hotels and theme parks. Its Resort Business segment develops and operates integrated resorts and golf course.


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Headquarters

Minato City, Japan

Employees

5,001-10,000

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