Matthew Allen

Matthew Allen has over a decade of experience in the gaming industry, with a focus on product marketing. Matthew has held various senior roles at companies such as Sega of America, Striking Distance Studios, Perfect World Entertainment, En Masse Entertainment, Fandom / Wikia, Ubisoft, enVie Interactive, BCInet Inc., RedOctane, and Activision. Their responsibilities have included leading product marketing teams, creating marketing plans, executing go-to-market strategies, driving user acquisition and retention, overseeing branded content programs, and managing cross-functional teams. A notable achievement includes their contribution to the growth of the downloadable content business for Guitar Hero, DJ Hero, and Band Hero games from $12,000,000 to $17,000,000. Currently, they are serving as the Senior Director of Product Marketing at Sega of America, Inc.

Matthew Allen attended the University of Southern California from 1996 to 2000, where they obtained a Bachelor's Degree in Business Administration with a focus on Information Systems.