Raphael Mena

Raphael Mena is a seasoned marketing professional with extensive experience in the gaming industry. Currently serving as the Senior Brand Marketing Manager at Sega of America, Inc. since January 2023, Raphael is involved with the GaaS team on unannounced titles. Previously, as Marketing Manager for Latin America at BANDAI NAMCO Entertainment America Inc. (July 2021 - January 2023), Raphael developed and managed a comprehensive marketing ecosystem tailored to direct-to-consumer digital channels. Prior roles include Brand Manager at Blizzard Entertainment, where Raphael drove regional strategic plans for Overwatch and Classics, and Community Manager responsibilities that included content creation and event project management. Earlier in Raphael's career, experience as a Senior Account Manager at BoaCompra and positions at Gala-Net Brasil helped build a strong foundation in marketing and community management. Raphael's educational background includes studying Business English at Kaplan International English in Cambridge, UK.